Pathos, also called the pathetic or emotional appeals

Pathos, also called the pathetic or emotional appeals, persuades audiences by arousing the emotions (Lanham 74). In his Rhetoric, Aristotle argued that there are two different sources of the emotional appeals. First, the rhetor may use enargeia. The word 'enargeia' means literally "in work" — energizing or actualizing. It refers to the rhetor's goal of arousing the passions within the audience to move them to act (Corbett 319).